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MBA Surpass 750,000 Downloads

MobileActive Mobile Applications Global Sales Surpass 750,000 Downloads Key Points • Sales of mobile applications (apps) produced by MobileActive’s RingRing Studios surpass 750,000 downloads globally • 50% increase in all time downloads in four months • Global distribution network is now 100 countries • Strong industry forecasts for global mobile apps growth MobileActive Limited (MBA), Australia’s leading independent mobile phone entertainment content and services company, today announced mobile phone applications (apps), produced by its RingRing Studios division, have surpassed global sales of 750,000 downloads. MobileActive Managing Director Neil Wiles said this is good progress in establishing the global footprint for distribution of RingRing Studios products. “We are continuing to add new distributors across channels and areas of the globe. For instance an agreement has just been completed with Mobstar Media who will aggregate RingRing Studios mobile applications globally on Sony Ericsson’s PlayNow Arena,” said Mr Wiles. All time mobile app downloads have increased 50% in the four months since the company announced passing the 500,000 global sales milestone on 29 April 2010. Industry forecasts for mobile apps growth globally are strong supported by factors such as growth in smart phone diversity and distribution, and increasing emerging market handset penetration. Another milestone has been reached with MobileActive’s distribution network through its RingRing Studios division now 100 countries. Rollout into the network is continuing with more channels being added. “RingRing Studios has ten mobile apps varying in up to eight languages currently distributed globally with new application launches imminent and more in the development pipeline,” said Mr Wiles. RingRing Studios mobile applications are distributed through a combination of independent retailers, telecommunication carriers and branded application stores. MobileActive’s fledgling RingRing Studios division (in-house mobile content production, licensing and distribution) sits alongside its Mobile Entertainment Retail division (MER), and Mobile Embrace (Business-to-Business) units.