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Style Secures China National Distribution

Style Limited (SYP) – the Australian environmental flooring manufacturer ‐ is pleased to announce its entry into the fast‐growing Chinese flooring market through a partnership with Asia Timber Products Ltd to distribute Style’s specialised flooring products nationwide. Asia Timber Products (ATP) was formed by combining two flooring businesses, Plantation Timber Products (PTP) and Asia Dekor (AD) in 2008 and is now one of the biggest panel and flooring manufacturers and distributors in China. With a focus on the distribution of quality brands and providing excellence in customer service, ATP distributes across China through 25 logistics centres and services an extensive network of over 750 independent specialty retail stores. Peter Torreele, Style’s Chief Executive Officer, said Style’s high performance products manufactured under Style Green Technology™ would be launched under the brand “Jing Mu”, and would appeal to a growing middle class eager to purchase innovative and natural products. “We are delighted to develop this partnership with a company of ATP’s calibre and with such a wide market reach in China,” Mr Torreele said. “This affiliation provides a major boost in providing Style with a platform to distribute its high performance, environmentally friendly products into the fastest growing flooring market in the world.” The China breakthrough follows several other significant distribution agreements signed by Style in recent weeks for its sustainable green flooring products, including the USA, Russia and Europe, and more recently a revised marketing format for a broader Australian presence. The new distribution arrangements provide the company with a strong distribution platform from which to significantly grow its business over the coming years.